WordPress DevelopmentCMS ENGINEERING
Custom WordPress Engineering
for teams that publish every day
WordPress gets its reputation from the installs nobody maintains: a bought theme, forty plugins, and a page builder holding the layout together. Built deliberately, it is a fast, pleasant CMS to write in. We build that version — few dependencies, blocks made for your content, and an update path that doesn't take the site down on a Tuesday morning.
- Custom blocks & editorial workflow
- WooCommerce & payments
- Headless when it earns its keep
- Block Editor
- WooCommerce
- WP-CLI
- Performance
- BudgetedCore Web Vitals per template
- Security
- HardenedRoles, updates, backups
What we build
- WordPress Engineering
- Block Libraries
- WooCommerce Builds
- Headless Front-Ends
- Plugin Development
How We Approach WordPress
Most of the difference is in what we don't install
Every plugin is code you now maintain, a database of options you didn't design, and someone else's release schedule. So we treat installing one as a decision: what it costs in queries, what it touches, who patches it, and whether two hundred lines in the theme would do the same job.
The rest is unremarkable engineering that WordPress projects often skip. Themes in version control and deployed rather than edited on the server, blocks and patterns designed around the content types your editors actually publish, caching decided per template, and a staging environment where a core upgrade is tested before it reaches anyone.
- Custom blocks & locked patterns
- Roles & editorial review flow
- Plugins audited before install
- Object & page caching
- Deploys from version control
- Core & plugin update discipline
What we optimise for
A site your editors can run without filing a ticket, a dependency list short enough to keep patched, and pages that stay fast once the real content lands.
What We Do
Where the custom work actually goes
06Service tracks
- Core
Custom Sites & Editorial Workflow
Content modelling first: post types, taxonomies and fields that match how you actually publish, then the roles, drafts, previews and scheduling around them. Editors get an admin shaped for their job rather than a generic dashboard with a hundred menu items.
- Custom post types & fields
- Roles & capabilities
- Preview & scheduling
- Multilingual content
- Search & archives
- Third-party integrations
- Design
Block & Theme Development
Blocks written for your content, with locked patterns so a landing page can't drift out of the design system. Block themes and theme.json where they fit, classic PHP templates where they're the pragmatic choice — and no page builder holding the layout hostage.
- Custom block development
- Block patterns & templates
- theme.json design tokens
- Block themes & FSE
- Classic theme work
- Accessibility passes
- Plugins
Plugin Development & Audits
Custom plugins when the functionality is genuinely yours — namespaced, capability-checked, with sanitised input and prepared statements. On existing sites, an audit of what is installed: what's abandoned, what duplicates core, and what is doing forty queries per page load.
- Custom plugin development
- REST & WP-Cron work
- Third-party API integration
- Plugin conflict debugging
- Dependency reduction
- Code review & hardening
- eCommerce
WooCommerce
Catalogue, tax and shipping rules, payment gateways and checkout changes — plus the parts that decide whether the store survives a sale: query load on large catalogues, cart fragment caching, and order tables that don't fall over during a campaign.
- Store setup & catalogue
- Payment gateway integration
- Tax & shipping rules
- Checkout customisation
- Subscriptions & bookings
- ERP & inventory sync
- Migration
Migrations & Headless
Moves onto WordPress from another CMS, or off a tangled install onto a clean one — with URL mapping and redirects planned before the cutover. Headless with a React or Next.js front-end when the payoff is real, and an honest warning when it costs you preview and editing convenience for little in return.
- CMS & content migration
- URL mapping & redirects
- Multisite consolidation
- REST & GraphQL APIs
- Next.js front-ends
- Staged cutover plans
- Support
Maintenance & Security
WordPress is attacked constantly because it is everywhere, and almost every breach traces to a stale plugin, a weak admin account or writable files. Ongoing work covers patching on a schedule, tested backups, least-privilege roles, hardened uploads and monitoring that tells you before your users do.
- Core & plugin patching
- Staging-first upgrades
- Backups & restore drills
- Least-privilege roles & 2FA
- Uptime & error monitoring
- Performance regressions
Why WordPress?
What WordPress gives you — and what it asks in return
WordPress runs a large share of the web, which buys you a huge ecosystem, editors who already know the admin, and a hiring pool that isn't a bottleneck. The bill for that ubiquity is paid in maintenance and attention to what you install.
No-codeDay-to-day publishing
Editors don't need a developer
Publishing, scheduling, revisions and media are core behaviour, not a feature you build. Most content teams already know the admin, which is worth more than it sounds when the alternative is training everyone on a bespoke CMS.
GPLNo licence fee
Free to license, not free to run
There is no licence fee and no vendor to renew with — the code is GPL and yours to fork. The real budget goes to hosting that suits the traffic, and to keeping core, themes and plugins current.
60,000+Plugins in the directory
An ecosystem that cuts both ways
Nearly anything you need already exists as a plugin, which is the fastest route to a working feature and the fastest route to a fragile site. The skill is knowing which of the two you're choosing.
Mobile-firstWhere the traffic is
Responsive is the theme's job
WordPress renders whatever the theme tells it to, so mobile behaviour comes from how the templates and blocks are written — not from the platform. It's work, but it's work you control.
Clean URLsMeta, sitemaps, schema
SEO groundwork comes for free
Clean URLs, canonical tags, feeds, sitemaps and structured data are handled by core plus one well-chosen plugin. That covers the mechanics; templates, page weight and content still decide how you rank.
Cache-firstHow WordPress scales
It scales on caching
A page assembled from database queries on every request has a ceiling. Full-page and object caching, a CDN in front, and query discipline in the theme are what carry a WordPress site through a traffic spike.
Why Choose Aryavos
How we build on WordPress
so it still holds up in a year
A WordPress site is easy to launch and easy to let rot. These are the habits that decide which way yours goes.
Engineers, not theme installers
PHP, WordPress hooks and the block APIs are the working languages here. When a plugin doesn't quite do what you need, the answer is a patch or a small custom block — not three more plugins stacked on top of it.
Version-controlled and deployable
Themes, custom plugins and configuration live in Git and ship through a pipeline, with WP-CLI for migrations and content syncs. Nobody edits PHP in the admin, and any change can be rolled back.
Performance budgeted per template
Query counts, cache strategy and page weight are decided when the template is built, then checked against real content. A homepage that is fast with three posts and slow with three thousand was never fast.
Handover you can act on
Documented content model, block usage and deploy steps, plus a walkthrough for whoever will run it. If you want to take it in-house afterwards, that is a normal outcome, not an awkward one.
Security posture set before launch
Least-privilege roles, forced updates on the packages that matter, restricted file writes, hardened uploads and 2FA on admin accounts — designed to support your own policy, with the scope agreed per engagement.
Ways to Work With Us
Pick the engagement that fits the work
A Developer of Your Own
A WordPress developer working only on your roadmap, in your stand-ups and your tracker.
Best For
- Ongoing roadmaps
- Product work
- Continuous releases
Team Augmentation
WordPress specialists alongside your own engineers, following your review and release process.
Best For
- Covering a gap
- Parallel workstreams
- Specific expertise
Hourly Hiring
Billed by the hour for work that comes in pieces — fixes, upgrades, the occasional new template.
Best For
- Small changes
- Bug fixing
- Maintenance
Fixed Cost Model
A fixed price against a scope we've written down together, milestone by milestone.
Best For
- Defined site builds
- Plugin development
- Theme work
How We Build
From content model
to a site your team runs
Six steps, and the order matters. Deciding what the content actually is comes before design, because a template built around a guess is a template you rebuild.
- Typical build
- 4–8 weeks
- Sprint cadence
- 2-week sprints
- Staging site
- From week one
- Update policy
- Agreed per engagement
- Step 01
Content audit & model
What you publish, who publishes it, and how often. That becomes post types, taxonomies and fields — and on a rebuild, a map of the existing content, including the pages nobody remembers but Google still sends traffic to.
- Step 02
Architecture decisions
Classic theme or block theme, which functionality is custom and which is a plugin worth its maintenance, headless or not, hosting and caching layers, and where the search, forms and analytics come from. Written down, with the reasons.
- Step 03
Design & build
Templates and blocks built from the design system, with patterns locked where editors shouldn't improvise. Everything in version control, deployed to staging, reviewed with real content rather than lorem ipsum.
- Step 04
QA & hardening
Cross-browser and device passes, accessibility checks, Core Web Vitals against production-like content, and a security pass over roles, file permissions, form handling and every plugin still in the tree.
- Step 05
Launch & cutover
DNS, SSL, redirect map from the old URLs, cache and CDN configuration, search console and analytics carried across — with a rollback plan that exists before the switch is flipped, not after.
- Step 06
Run it
Patching on a schedule with staging first, tested restores, uptime and error monitoring, and a queue for the changes that keep arriving once a real editorial team is using the thing daily.
WordPress Development — FAQ
The questions worth asking
before you commit to WordPress
Page builders, headless, plugin sprawl, security and what actually drives the cost.
Ask us directly
Tell us what you're
trying to build
The problem, who it's for, and where you are now. That's enough for us to come back with something useful.
hello@aryavos.com
HQ
Noida, India & New York, USA
What happens after you send it
A developer reads it, not an auto-responder. Expect questions about scope and constraints first, then a suggested way to start.